Avenue offers unparalleled flexibility for linear lighting in any application. Lines of unbroken LED light trace ceilings and walls, bringing buildings to life.


  • Choice of low output or high output tunable light engines
  • Tunable Elite
    • Low output, 1300 lumens (16W)*†
    • High output, 3200 lumens (40W)*
    • High output, Corner unit 1650 lumens (20W)*
  • Outputs should not be mixed in any continuous run
  • Choice of opal diffuser for general, circulation or feature areas or a Hexaprism optic specifically for offices and LG7 compliant schemes†
  • Diffusers are TP(a) rated polycarbonate material
  • Lumens shown above relate to integration of the opal diffuser. When Hexaprism is used, lumens are reduced by approx. 20%
  • Diffusers are lay in as standard but clip in diffusers are available for recessing in wall
  • Tunable white LED light engine that ranges from 2700K to 6500K

* Low output light engines with Hexaprism optic emit less than 3000 cd/m2 at 65° elevation
* Output and wattage based on 6500K colour temperature. These figures will vary between 1-5% depending on colour temperature used


  • For complete freedom in configuring a bespoke linear system, Avenue employs a simple ‘3-step’ build
  • The 3 key components are purchased separately in specific sizes to meet the requirements of the design;
    • Bodies
    • Light engines
    • Diffusers
  • Recessed linear system for ceiling or wall mounting
  • Bodies supplied complete with continuous mounting kit
  • and brackets
  • Available in continuous or stand alone units. All light engines are supplied with through wiring
  • IP44 with opal lay-in diffuser (IP20 with Hexaprism or
  • clip-in diffusers)
  • Corner luminaire is available for geometric freedom and versatility (high output, Tunable Elite only)
  • LEDs run the entire length of each light engine, eliminating dark spots and shadows
  • Slim extruded aluminium body finished in white
  • Suitable for plasterboard and exposed T ceilings and
  • wall mounting
  • Avenue Suspended Tunable White also available.

Body: Continuous

1135mm AV4BRW

Body: Stand Alone

1145mm AV4BSTRW

Light Engines: Tunable Elite

L70 B50
Low output, 1300 lumens (16W) AV41TEL >100k >100k 74k
High output, 3200 lumens (40W) AV42TEL >100k 90k 42k
High output, corner unit, 1670 lumens (20W)* AVCTE2 >100k 90k 42k

Diffuser: Lay In

Opal AV4DA
Opal, for stand alone AV4DAST
Hexaprism AV4DM
Hexaprism, for stand alone AV4DMST

Diffuser: Clip In

Opal, for stand alone AV4DACLST

Diffuser: For Corner Unit (Lay In Only)

Hexaprism AVCDM


End cap kit (pair, inc. GST plug) AVRECW

* Corners are supplied as a body and light engine. Diffusers must be ordered separately. Corners can be used for both left and right orientation
** Other control components are required for the tunable system to function. Please search for Tunable White Controls on Whitecroft website

Dimensions Diagram 1
Continuous 1135 95 82 4
Stand Alone 1145 95 82 4
Corner 340 95 82 3.2

Photometic Performance

Photometic Performance Diagram - 14W LED Tunable Freedom Opal Diffuser
14W LED Tunable Freedom Opal Diffuser
LOR = 100.0%
SHR MAX = 1.54

LED Performance

Colour Temp RA (CRI) Colour consistency
2700K >80 MacAdam 3 SDCM
4000K >80 MacAdam 3 SDCM
6500K >80 MacAdam 3 SDCM

Recessed linear LED tunable white lighting system for continuous or stand alone application. Polycarbonate opal or Hexaprism diffusers and corners available. Tunable white LEDs to adjust the colour temperature between 2700K and 6500K. Creates long, uninterrupted lines and angles of light

Product Downloads

Select all
  • PDF Ceiling Compatibility
  • PDF Maintenance Factors
  • ZIP Relux
  • PDF Avenue Recessed Tunable White Datasheet
  • PDF Tunable White Brochure
  • PDF Avenue Brochure
  • PDF Thermoplastic Lighting Diffusers

At Whitecroft, we have developed the Whitecroft Lighting Academy, a structured learning programme that will allow us to develop our future leaders, and ensure all of our staff have access to the best professional development opportunities available in our industry.

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At Whitecroft, our BIM engineers are not only adept at using Autodesk Revit; they are also fully trained lighting designers. We believe this is essential. When you use our teams on your project, you can rest assured the whole lighting solution is being designed, assessed and managed by people who know the technology inside out and have a full understanding of your requirements.

- We can populate your BIM model with a full lighting design.

- All our BIM families are created in-house, so if bespoke models are required, we can deliver them.

- We use Relux to create design validation data that confirms your project’s compliance and supports your BIM model.

- Once the model is complete, we work with you to interrogate every element including quantity schedules, costs, energy validation, COBie data and delivery schedules.

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Whitecroft have become successful in the lighting market, with focus on various sector specialisms. We now have extended our skills by offering a fully managed service which supplies much more than just the luminaires.

Project Management skills have been developed to save time on a project by planning it out and considering all relevant factors which may affect its outcome.

From design to specification, through to product selection, commissioning and after-sales support, we can help our customers meet the cost challenges of the commercial environment.

Our Project Management services encourage a smooth transition throughout your lighting procurement, manufacture, delivery and installation, by providing advice on the best techniques to employ.


Whitecroft Lighting continuously strives to offer customers the best service in the industry. This covers all aspects of our service from lighting design and quotations, to ensuring on-time deliveries and providing dedicated project management.

Whitecroft Lighting operates in a sustainable way by creating lighting solutions best adapted to customer requirements, with the least possible impact on the environment including consumption of natural resources. Whitecroft Lighting contributes to and takes responsibility for the furtherment of sustainability, which it also requires of all suppliers in it’s chain.

Through our environmental management system we are continually reducing our use of natural resources, whilst optimising recycled materials, avoiding waste generation and increasing recycling. As a responsible manufacturer we carry our company values and policies into our supply chain so that our customers can have confidence in the fact that all our lighting solutions are manufactured using only environmentally safe materials and processes.