Avenue offers unparalleled flexibility for linear lighting in any application. Lines of unbroken LED light trace ceilings and walls, bringing buildings to life.


  • Light engines are available in either low or high output
  • Low output light engines average 1080 lumens per metre
  • High output light engines average 2750 lumens per metre
  • Low Output†
    • 575mm 650 lumens (8W)
    • 1135mm 1300 lumens (15W)
    • 2270mm 2600 lumens (27W)
    • 3405mm 3900 lumens (41W)
    • 4540mm 5200 lumens (52W)
    • Corner unit, 650 lumens (8W) 
  • High Output
    • 575mm 1650 lumens (21W)
    • 1135mm 3300 lumens (38W)
    • Corner unit, 1650 lumens (21W)
  • Emergency Output (BLF):
    • Opal - 325 Lumens
    • Hexaprism - 294 Lumens
  • Outputs should not be mixed in any continuous run
  • Choice of an opal diffuser for general, circulation or feature areas or a Hexaprism optic specifically for offices and LG7 compliant schemes†
  • Lumens shown above relate to integration of the opal diffuser. When Hexaprism optic is used, lumens are reduced by approximately 20%
  • Diffusers are lay in as standard but clip in diffusers are available for recessing in wall
  • Available with 3000K and 4000K LED

† Low output light engines less than 3000 cd/m2 at 65° elevation


  • For complete freedom in configuring a bespoke linear system, Avenue employs a simple ‘3-step’ build
  • The 3 key components are purchased separately in specific sizes to meet the requirements of the design;
    • Bodies
    • Light engines
    • Diffusers
  • Recessed linear system for ceiling or wall mounting
  • Bodies supplied complete with continuous mounting kit and brackets
  • RAL Colour: Silver RAL9006. White RAL9003.
  • Available in continuous or stand alone units. All light engines are supplied with through wiring
  • IP44 with opal lay-in diffuser (IP20 with Hexaprism or clip-in diffusers)
  • Corner luminaires are available for geometric freedom and versatility (for recessing in ceiling only)
  • LEDs run the entire length of each light engine, eliminating dark spots and shadows
  • Slim extruded aluminium body finished in white
  • Choice of 3hr Emergency or COMEPS emergency (can be wired as Easytest if required)
  • Suitable for plasterboard and exposed T ceilings and wall mounting
  • Avenue can also be suppied as surface mounted, please contact Whitecroft Technical Department for more information

Body: Continuous

Continuous Recessed, 575mm AV2BRW
Continuous Recessed, 1135mm AV4BRW

* Only suitable for continuous mounting, cannot be used for stand alone

Body: Stand Alone

Stand Alone Recessed, 1145mm AV4BSTRW

Light Engines: Low Output

Light Engines: Low Output (4000K) Fixed Output 3hr Emergency L70 B50
650 lumens (8W) for 575mm body AV21HL >100k >100k 74k
1300 lumens (15W) for 1135mm body AV41HL AV41HLEM >100k >100k 74k
2600 lumens (27W) for 2270mmm body AV81HL >100k >100k 74k
3900 lumens (41W) for 3405mm body AV121HL >100k >100k 74k
5200 lumens (52W) for 4540mm body AV161HL >100k >100k 74k

Light Engines: High Output

Light Engines: High Output (4000K) Fixed Output 3hr Emergency L70 B50
1680 lumens (20W) for 575mm body AV22HL >100k 90k 42k
3300 lumens (38W) for 1135mm body AV42HL AV42HLEM >100k 90k 42k

Diffuser: Lay In

Opal, 575mm AV2DA
Opal, 1135mm AV4DA
Opal, for Stand Alone 1145mm AV4DAST
Opal, 2270mm AV8DA
Hexaprism, 575mm AV2DM
Hexaprism, 1135mm AV4DM
Hexaprism, for Stand Alone 1145mm AV4DMST

Diffuser: Clip In

Opal, 1135mm AV4DACL
Opal, for Stand Alone 1145mm AV4DACLST
Opal, 2270mm AV8DACL

Diffuser: For Corner Unit (Lay In Only)

Hexaprism AVCDM

Corner Units

Corner Units Fixed Output
Low output, 660 lumens (8W)* AVCH1
High Output, 1670 lumens (21W)* AVCH2


End cap kit for recessed (pair, inc. GST plug) AVRECW


COMEPS Add suffix /EP i.e AV41HL/EP
DALI DIMMING** Replace H with Y i.e AV41YL

* Corners are supplied as a body and light engine. Diffusers must be ordered separately. Corners can be used for both left and right orientation
** DALI Dimming range is 1-100% as standard. On AV21YL and AVCY1, the dimming range is 10-100%

For 3000K colour temperature, please contact Whitecroft

Dimensions Diagram 1
Cont. Recessed, 0.6m 575 95 82 3
Corner, Recessed 340 95 82 3.2
Cont. Recessed, 1.2m 1135 95 82 4 5.5
Stand Alone, Recessed, 1.2m* 1145 95 82 4 5.5

Photometic Performance

Photometic Performance Diagram - Recessed Stand Alone Hexaprism Optic 15W LED
Recessed Stand Alone Hexaprism Optic 15W LED
LOR = 100.0%
SHR MAX = 1.47

LED Performance

Colour Temp RA (CRI) Colour consistency
4000K >80 MacAdam 3 SDCM

Recessed linear LED lighting system for continuous or stand alone application. TP(a) polycarbonate opal or Hexaprism diffusers and corners available. Creates long, uninterrupted lines and angles of light – as Whitecroft Lighting AVENUE RECESSED.

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At Whitecroft, we have developed the Whitecroft Lighting Academy, a structured learning programme that will allow us to develop our future leaders, and ensure all of our staff have access to the best professional development opportunities available in our industry.

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At Whitecroft, our BIM engineers are not only adept at using Autodesk Revit; they are also fully trained lighting designers. We believe this is essential. When you use our teams on your project, you can rest assured the whole lighting solution is being designed, assessed and managed by people who know the technology inside out and have a full understanding of your requirements.

- We can populate your BIM model with a full lighting design.

- All our BIM families are created in-house, so if bespoke models are required, we can deliver them.

- We use Relux to create design validation data that confirms your project’s compliance and supports your BIM model.

- Once the model is complete, we work with you to interrogate every element including quantity schedules, costs, energy validation, COBie data and delivery schedules.

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Whitecroft have become successful in the lighting market, with focus on various sector specialisms. We now have extended our skills by offering a fully managed service which supplies much more than just the luminaires.

Project Management skills have been developed to save time on a project by planning it out and considering all relevant factors which may affect its outcome.

From design to specification, through to product selection, commissioning and after-sales support, we can help our customers meet the cost challenges of the commercial environment.

Our Project Management services encourage a smooth transition throughout your lighting procurement, manufacture, delivery and installation, by providing advice on the best techniques to employ.


Whitecroft Lighting continuously strives to offer customers the best service in the industry. This covers all aspects of our service from lighting design and quotations, to ensuring on-time deliveries and providing dedicated project management.

Whitecroft Lighting operates in a sustainable way by creating lighting solutions best adapted to customer requirements, with the least possible impact on the environment including consumption of natural resources. Whitecroft Lighting contributes to and takes responsibility for the furtherment of sustainability, which it also requires of all suppliers in it’s chain.

Through our environmental management system we are continually reducing our use of natural resources, whilst optimising recycled materials, avoiding waste generation and increasing recycling. As a responsible manufacturer we carry our company values and policies into our supply chain so that our customers can have confidence in the fact that all our lighting solutions are manufactured using only environmentally safe materials and processes.