Avenue Metro takes design and technology to new heights. The slim body creates a sense of space and drama, whilst continuous lines of light trace the contours of the building, complementing every interior design.  Revolutionary optics use clustered LED arrays to deliver high light output with low glare, reducing the number of installed points and adding to the minimalist design that Avenue Metro promotes.


  • Choice of optics:
    • Opal for general, circulation and feature areas
    • Prismatic and Pod for visual comfort in office environments and glare control in EN12464-1 and LG7 compliant schemes
  • All diffusers are TP(a) rated polycarbonate material
  • White pods for white or silver body luminaire
  • Black pods for black body luminaire
  • Integral uplight as standard with 80% downlight, 20% uplight ratio
  • 4000K ‘cool’ or 3000K ‘warm’ white LEDs
  • Available with e-light LED option for increased luminous efficacy (ll/cw) and reduced through life costs
  • E-light LED as standard on Pod optic variant
  • Low, medium or high outputs available
  • Outputs should not be mixed in any continuous run


  • Typical lumens per metre (based on 3m luminaire length with white pods) as follows:
    • Pod - Low Output - 1413 lumens
    • Pod - Medium Output - 2300 lumens
    • Prismatic - Low Output - 1344 lumens
    • Opal - Low Output - 1467 lumens
    • Opal - High Output - 3381 lumens
  • Pod Optic - Low Output
    • 1000mm - 1500 lumens (13W)
    • 1250mm - 1800 lumens (15W)
    • 1500mm - 2100 lumens (18W)
    • 2000mm - 3050 lumens (24W)
    • 3000mm - 4250 lumens (34W)
  • Pod Optic - Medium Output
    • 1000mm - 2500 lumens (21W)
    • 1250mm - 3000 lumens (25W)
    • 1500mm - 3450 lumens (29W)
    • 2000mm - 5000 lumens (41W)
    • 3000mm - 6900 lumens (56W)
  • Prismatic Diffuser - Low Output
    • 1000mm - 1500 lumens (13W)
    • 1250mm - 1700 lumens (15W)
    • 1500mm - 2000 lumens (18W)
    • 2000mm - 2900 lumens (25W)
    • 3000mm - 4050 lumens (35W)
  • Opal Diffuser - Low Output
    • 1000mm - 1600 lumens (13W)
    • 1250mm - 1900 lumens (15W)
    • 1500mm - 2200 lumens (18W)
    • 2000mm - 3200 lumens (25W)
    • 3000mm - 4400 lumens (35W)
  • Opal Diffuser - High Output
    • 1000mm - 3650 lumens (34W)
    • 1250mm - 4350 lumens (40W)
    • 1500mm - 5100 lumens (45W)
    • 2000mm - 7300 lumens (65W)
    • 3000mm - 10150 lumens (89W) 
  • Emergency Output:
    • Opal - 360 Lumens
    • Prismatic - 330 Lumens
    • Pod - 300 Lumens




  • IP20
  • Modular options for clean continuous lines of light with or without infills or for use as a stand-alone luminaire
  • Extruded aluminium body with die cast end caps
  • Choice of integral emergency options; 3hr and COMEPS
  • Body colour options include silver, white or black (black pods for black body luminaire)
  • Through wiring as standard for simple electrical connection
  • Cam joining mechanism delivers seamless join with no light loss
  • Body lengths up to 3m, a 1.25m body allows any length over 2m to be achieved, in 0.25m increments
  • Corner units for creating signature shapes*
  • Optional integral Organic Response® wireless sensor that communicates with its neighbouring luminaires, automatically controlling light across the area†
  • Suspension mounting kits (1.5m drop) supplied separately
  • End caps and continuous joining kits supplied separately
  • For suspended without uplight, see Avenue Metro Surface
  • Recessed and surface options also available

* Corner units for the Pod optic system are blank infills and not illuminated

† Every luminaire within an area that’s to be controlled must have an integral Organic Response® detector.  Wall switch and dongle are also available (supplied separately)

Standalone and Continuous Bodies - Pod Optic

Pod (White, 4000K) Fixed Output 3hr Emergency LL/CW B50
1m, Low Output (1500 lumens) AOPPH114KW Not available ECA 120 >60k
1.25m, Low Output (1800 lumens) AOPPHA14KW Not available ECA 121 >60k
1.5m, Low Output (2100 lumens) ** AOPPHB14KW AOPPHB14KWEM ECA 121 >60k
2m, Low Output (3050 lumens) AOPPH214KW AOPPH214KWEM ECA 125 >60k
3m, Low Output (4250 lumens) AOPPH314KW AOPPH314KWEM ECA 124 >60k
1m, Medium Output (2500 lumens) AOPPH124KW Not available ECA 120 >60k
1.25m, Medium Output (3000 lumens) AOPPHA24KW Not available ECA 120 >60k
1.5m, Medium Output (3450 lumens) ** AOPPHB24KW AOPPHB24KWEM ECA 120 >60k
2m, Medium Output (5000 lumens) AOPPH224KW AOPPH224KW ECA 122 >60k
3m, Medium Output (6900 lumens) AOPPH324KW AOPPH324KWEM ECA 123 >60k
Corner unit * AOPCW Not available -

* Corner units for the Pod optic system are blank infills and not illuminated
** 1.5m lengths cannot be supplied with Emergency and Organic Response in the same luminaire

Standalone and Continuous Bodies - Prismatic Diffuser

Prismatic (White, 4000K) Fixed Output 3hr Emergency LL/CW B50
1m, Low Output (1500 lumens) AOQPH114KW Not available ECA 112 >60k
1.25m, Low Output (1700 lumens) AOQPHA14KW Not available ECA 114 >60k
1.5m, Low Output (2000 lumens) ** AOQPHB14KW AOQPHB14KWEM ECA 112 >60k
2m, Low Output (2900 lumens) AOQPH214KW AOQPH214KWEM ECA 116 >60k
3m, Low Output (4050 lumens) AOQPH314KW AOQPH314KWEM ECA 115 >60k
Corner Unit, Low Output (1500 lumens) AOQPHC14KW Not available ECA 112 >60k

** 1.5m lengths cannot be supplied with Emergency and Organic Response in the same luminaire

Standalone and Continuous Bodies - Opal Diffuser

Opal (White, 4000K) Fixed Output 3hr Emergency LL/CW B50
1m, Low Output (1600 lumens) AOAPH114KW Not available ECA 122 >60k
1.25m, Low Output (1900 lumens) AOAPHA14KW Not available ECA 124 >60k
1.5m, Low Output (2200 lumens) ** AOAPHB14KW AOAPHB14KWEM ECA 122 >60k
2m, Low Output (3200 lumens) AOAPH214KW AOAPH214KWEM ECA 126 >60k
3m, Low Output (4400 lumens) AOAPH314KW AOAPH314KWEM ECA 126 >60k
1m, High Output (3650 lumens) AOAPH134KW Not available ECA 107 >60k
1.25m, High Output (4350 lumens) AOAPHA34KW Not available ECA 109 >60k
1.5m, High Output (5100 lumens) ** AOAPHB34KW AOAPHB34KWEM ECA 112 >60k
2m, High Output (7300 lumens) AOAPH234KW AOAPH234KWEM ECA 112 >60k
3m, High Output (10150 lumens) AOAPH334KW AOAPH334KWEM ECA 114 >60k
Corner Unit, Low Output (1600 lumens) AOAPHC14KW Not available ECA 122 >60k
Corner Unit, High Output (3650 lumens) AOQPHC34KW Not available ECA 107 >60k

** 1.5m lengths cannot be supplied with Emergency and Organic Response in the same luminaire


Option How to change order code i.e. code
SILVER Replace W with S AOPPH114KS
BLACK Replace W with B AOPPH114KB
3000K Replace 4K with 3K AOPPH113KW


Option Order Code
End Cap Kit (White) *** AOPENDCW
End Cap Kit (Silver) *** AOPENDCS
End Cap Kit (Black) *** AOPENDCB
Continuous Mounting Kit **** AOCMOKIT
Suspension Kit ***** AOSUSKIT

*** End cap kits are per pair
**** One continuous mounting kit per join
***** One suspension kit per luminaire length (standalone and continuous)

Dimensions Diagram 1
1m 1000 80 100 4.00 -
1.25m 1250 80 100 5.00 -
1.5m 1500 80 100 6.00 6.50
2m 2000 80 100 8.00 8.50
3m 3000 80 100 12.00 12.50
Corner 520 80 100 4.50 -
End Cap 100 80 10 - -

Photometic Performance

Photometic Performance Diagram - Suspended Stand Alone Pod Optic 18W LED 2100 Lumens 4000K
Suspended Stand Alone Pod Optic 18W LED 2100 Lumens 4000K
LOR = 100%
SHR MAX = 1.45

LED Performance

Colour Temp RA (CRI) Colour consistency
3000K / 4000K >80 MacAdam 3 SDCM

Modular linear LED system with integral uplight and a modern minimalist aesthetic for continuous or stand alone applications.  80% downlight, 20% uplight ratio. TP(a) Opal diffuser for general, circulation and feature areas. TP(a) Prismatic diffuser or Pod optic for EN12464-1 compliant schemes. Create long lines and angles of light with a seamless aesthetic – as Whitecroft Lighting AVENUE METRO SUSPENDED.

Product Downloads

Select all
  • PDF Avenue Metro Suspended Datasheet
  • PDF Product Brochure
  • ZIP Avenue Metro Suspended Relux - 4000k
  • ZIP Avenue Metro Suspended Relux - 3000k
  • ZIP Avenue Metro Suspended Dialux - 4000k
  • ZIP Avenue Metro Suspended Dialux - 3000k
  • ZIP Avenue Metro Suspended LDT - 3000K
  • ZIP Avenue Metro Suspended LDT - 4000k
  • ZIP Avenue Metro Suspended Revit (with uplight) - 4000k
  • ZIP Avenue Metro Suspended Revit (no uplight) - 4000k
  • PDF e-light brochure
  • PDF Maintenance Factors

At Whitecroft, we have developed the Whitecroft Lighting Academy, a structured learning programme that will allow us to develop our future leaders, and ensure all of our staff have access to the best professional development opportunities available in our industry.

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At Whitecroft, our BIM engineers are not only adept at using Autodesk Revit; they are also fully trained lighting designers. We believe this is essential. When you use our teams on your project, you can rest assured the whole lighting solution is being designed, assessed and managed by people who know the technology inside out and have a full understanding of your requirements.

- We can populate your BIM model with a full lighting design.

- All our BIM families are created in-house, so if bespoke models are required, we can deliver them.

- We use Relux to create design validation data that confirms your project’s compliance and supports your BIM model.

- Once the model is complete, we work with you to interrogate every element including quantity schedules, costs, energy validation, COBie data and delivery schedules.

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Whitecroft have become successful in the lighting market, with focus on various sector specialisms. We now have extended our skills by offering a fully managed service which supplies much more than just the luminaires.

Project Management skills have been developed to save time on a project by planning it out and considering all relevant factors which may affect its outcome.

From design to specification, through to product selection, commissioning and after-sales support, we can help our customers meet the cost challenges of the commercial environment.

Our Project Management services encourage a smooth transition throughout your lighting procurement, manufacture, delivery and installation, by providing advice on the best techniques to employ.


Whitecroft Lighting continuously strives to offer customers the best service in the industry. This covers all aspects of our service from lighting design and quotations, to ensuring on-time deliveries and providing dedicated project management.

Whitecroft Lighting operates in a sustainable way by creating lighting solutions best adapted to customer requirements, with the least possible impact on the environment including consumption of natural resources. Whitecroft Lighting contributes to and takes responsibility for the furtherment of sustainability, which it also requires of all suppliers in it’s chain.

Through our environmental management system we are continually reducing our use of natural resources, whilst optimising recycled materials, avoiding waste generation and increasing recycling. As a responsible manufacturer we carry our company values and policies into our supply chain so that our customers can have confidence in the fact that all our lighting solutions are manufactured using only environmentally safe materials and processes.