Sustainability is the balanced delivery of Social, Financial and Environmental performance. Circularity is a model of sustainability that is about keeping products at their highest utility through life and then their regeneration and recovery.
Our aim is to deliver an accessible circular solution in the built environment and to create long term, sustainable partnerships with our customers.
Whitecroft Vitality is a new approach to circularity. It’s about creating long term, interconnected partnerships between the supply chain, manufacturer and customer around the product.
Design & Manufacture
This begins with the development of high efficacy products that are modular, upgradeable and designed for disassembly. Then the supply chain, production facility and product have to gain independent certification such as Cradle to Cradle Certified™.
Through Life Utility
DALI and integrated controls such as Organic Response® enable Whitecroft to support you with annual Whitecroft Vitality maintenance checks to monitor the installation throughout its life and keep products at their highest utility.
Regeneration & Recovery
Whitecroft Vitality cycles allow for the future upgrade and replacement of your lighting solution without the need to fully replace the luminaire. Keeping the product in the economy for additional lifecycles greatly reduces the carbon footprint of the installation and lowers return on investment triggers for future energy savings.
Cradle to Cradle Certified™ is a globally recognized measure of safer, more sustainable products made for the circular economy. Cradle to Cradle enables a world where safe materials and products are designed and manufactured in a prosperous, circular economy to maximize health and wellbeing for people and planet.
To achieve Cradle to Cradle certification products are independently assessed for environmental and social performance against five key categories. The standard encourages continuous improvement over time by awarding certification on the basis of ascending levels of achievement and requiring certification renewal every two years. Read more about Cradle to Cradle Certification.
Cascade Flex Vitality is one of the world’s first luminaires Cradle to Cradle Certified™ Bronze and it marks the first step on our circular journey, combining sustainability and performance with a distinctive aesthetic.
Cascade Flex Vitality has been designed from a circular perspective with thought given to not only the materials and manufacturing process but to the products through life utility and continued upgradability in future Whitecroft Vitality cycles.